MERCHANDISING
Remember when merchandising California Pomegranates, what wonderful autumn holidays occur during the season of the fruit. From Halloween, Thanksgiving and Christmas, pomegranates can be cross-merchandised. Use California Pomegranates in baskets around your other departments to remind people they are not only great to eat but look good on a holiday dinner table as decoration.

California Pomegranates also have the unique characteristic of having bold and beautiful red coloring. This red can be strategically used in your produce department as a wonderful color break from other fall fruit. Tie in the red color and prominently display your pomegranates using a waterfall extender and widen its geography for higher profitability.

NO-MESS DEMOSTRATIONS
Use the California Wonderful Pomegranates’ limited availability to your
advantage—order a sufficient quantity for customers and set up
demonstrations of the No-Mess process in your store. Since
pomegranates are not available for long, you can maximize your profits
in a short time. California Pomegranates are the hit of the fall fruits—
don’t miss out on the excitement!

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