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Trade

Pomegranates are a Popular Pick for Your Produce Aisle

With the increased media attention on its health benefits and press from trendy home and garden publications, pomegranate popularity has risen dramatically. From shampoos, lotions, and scented candles - to new food and beverage flavors at Starbucks and Jelly Belly - everyone wants pomegranates!

California has responded to the increasing domestic interest. From 2006 to 2009, the number of acres dedicated to California Pomegranates jumped from 12,000 to 30,000, and it continues to increase. Over 4.5 million cases of fresh pomegranates are shipped from CA growers annually. Fresno County is the largest shipping area of pomegranates.

Retail Marketing

California Pomegranates are Available from August through December

Some varieties available into January

Late summer varieties include Foothill Early, Urbanekgranate, Angel Red, and Early Wonderful - all splendid to advance pomegranates in the minds of consumers as the CA season starts.

However, nothing is as ‘wonderful’ as the much prized and sought-after Wonderful variety. Prepare to display the Wonderful prominently when they come out in October and endure thoughout the CA season.

All featuring high quality, eye-catching graphics, a variety of packaging options are now available from CA shippers, including standard boxes for bulk displays, open top club packs, and bulk bin displays.

Ask for the current season's POS materials, which as available from some of the top pomegranate shippers each year.

Foodservice Marketing

Pomegranates can add a “Wow” factor to your menu and your profit line

Take advantage of the pomegranate's still-surging popularity and versatility by featuring pomegranate drinks and dishes on your menu. Adding unique and beautiful pomegranate arils to menu or bar items allows for a $1 up charge. Juicy arils pack a visual punch in any dish, and the distinct flavor and magnificence of the juice can turn the simplest of drinks and dishes into coveted specials. Tout the pomegranate’s amazing health benefits, and you have a superstar on your menu. With a refrigerated shelf life of up to 6 days, you can make pomegranate’s arils and juice work for you. Eliminate any worry of waste by simply freezing any unused juice and arils for future use in sauces or smoothies.

Ordering and Handling

Pomegranates can be ordered in a variety of case and fruit sizes. Each pomegranate holds 840 seeds. Keep pomegranates in a dark, cool place; they will hold up well, when properly stored. Seeds can be refrigerated for up to six days. Freeze seeds in single layers, then transfer to airtight containers and keep frozen for up to six months. Juice can be frozen in ice trays for future use in drinks or sauces.

Pomegranates are a Popular Pick for Your Produce Aisle


With the increased media attention on its health benefits and press from trendy home and garden publications, pomegranate popularity has risen dramatically. From shampoos, lotions, and scented candles - to new food and beverage flavors at Starbucks and Jelly Belly - everyone wants pomegranates!


California has responded to the increasing domestic interest. From 2006 to 2009, the number of acres dedicated to California Pomegranates jumped from 12,000 to 30,000, and it continues to increase. Over 4.5 million cases of fresh pomegranates are shipped from CA growers annually. Fresno County is the largest shipping area of pomegranates.